Visual Identity Project for Refinado
Branding / Website UI design
Refinado is a Chinese company for Panama hat retailing. Their slogan is
Refine Quality From Nature.
Panama hat is a cultural heritage from the Equator. The main process of making Panama hat is weaving and blocking. According to popular lore, a 'superfine' Panama hat can hold hot water and, when rolled up, passing through a wedding ring.
The keywords to emphasize in my design process is
The logo could be read as 'R' and a hat. By combing R and the hat, the logo emphasizes the weaving feature, the natural materials and the minimal but classic design
Logo with a altered 'R' can be read as a panama hat is being woven.
The yellow line in the middle interlace through letters gives a sense of weaving, blocking, and nature.