Visual Identity Project for Refinado
Refinado is a Chinese company for panama hat retailing. Their slogan is
Refine Quality From the Nature.
Panama hat is a cultural heritage from Equator. The main process of making panama hat is weaving and blocking. According to a popular lore, a 'superfino' panama hat can hold hot water and, when rolled up, passing through wedding ring.
The keywords I tried to emphasize in my design process is
Logo with a altered 'R' can be read as a panama hat is being woven.
The yellow line in the middle interlace through letters gives a sense of weaving, blocking, and nature.