Visual Identity Project for Refinado

Refinado is a Chinese company for panama hat retailing. Their slogan is 

Refine Quality From the Nature.

Panama hat is a cultural heritage from Equator. The main process of making panama hat is weaving and blocking. According to a popular lore, a 'superfino' panama hat can hold hot water and, when rolled up, passing through wedding ring.

The keywords I tried to emphasize in my design process is 

HANDWOVEN

BLOCKING

 

ROLLED UP

NATURE

 

​QUALITY

​Design Process

Logo with a altered 'R' can be read as a panama hat is being woven.

​The yellow line in the middle interlace through letters gives a sense of weaving, blocking, and nature.

All Rights Reserved. © 2019  Weidi Zhang